![]() You’re not sending them content they want to read and share, so they rarely bother opening your newsletters.They’re questions your subscribers may be indirectly asking right this second as they seek the great mystical unicorn that is Inbox Zero.īut even more important than those two Qs is your answer to this question: Would your subscribers pay you to keep receiving your newsletter? Would even 5% of your subscribers pay $5 per month to continue to have your newsletter arrive in their inbox? If not, why not? It could be because: Those are important questions to try to answer. First, can you name five of them? Second, how many of them would you pay to continue receiving? Take a sec to think about the newsletters you’ve signed up for. More than receipts and other transactional emails. As of 2012, newsletters take up 29% of the space in an inbox, more than any other type of email. Newsletters try – and generally fail – to make their presence felt in inboxes that are filled with an average of 121 business emails each day. Newsletters summarize stories until all the juice is squeezed out of them. That’s because nobody in the free world is interested in receiving a dump of info that some unknown entity considers so worthy of attention they blast it out to 1000s of unsuspecting folks at once. Nobody hits ‘pause’ on a Grumpy Cat video to see what bulletin just popped into their inbox. See which days, and which times of the day results in higher open rates (the percentage of people who opened your email out of the entire list), and then tailor your distribution strategy accordingly.Introduction: Reinventing The Newsletter IF THERE’S ONE FORCE HOLDING YOUR NEWSLETTER BACK, it’s that you refer to it as a “newsletter.”Īfter all, what’s a newsletter? If you tried to define it, you might use words like bulletin or leaflet – and, if we’re being honest (which we should be), bulletins, leaflets and newsletters do not exactly scream, “Read me!” Nobody stops what they’re doing to peruse a newsletter. Here is an example.īe flexible, and experiment with sending your newsletter in the morning, at lunch, or in the early evening. Typically, you want to use only one image, but you could put three images in a row (with text above them) that link to three different webpages. Photos should be the full width of the email and be in “landscape” alignment. Ideally, an image should be the first thing a reader sees when opening an email, with text underneath it. You can use photos of real children, families, and educators in your communities, as long as you have the appropriate photo releases, and you may also want to consider subscribing to stock photo services, like or to add variety and professionalism to the images in your newsletter! Be sure the images you select are clear, crisp, and not blurred. Whenever possible, include photographs to keep things engaging. Also remember, the most important information should be placed at the top of the email, and not “below the scroll.”īreak up heavy text with bullets and lists.ĭo not be afraid to use bullets or lists, and when relating longer information, be sure to break every few sentences to create short, easy-to-read paragraphs. If you have content that absolutely requires more length, post it on your website and include a short summary in your newsletter, directing readers to your website for the full article. This is important because readers often click on images, banners, and buttons when reading emails on phones or mobile devices, given that these areas are larger than a link in the text. Include a link on your newsletter’s banner that goes to your homepage or another relevant page. Make it as easy as possible for your readers to find relevant web pages by including links in multiple parts of your email. (BONUS: If you are an NAEYC Affiliate, reach out to us for access to a suite of call-to-action buttons! Contact for details.) You don’t want your audience to just read about what you’re doing you want them to act! When you use compelling wording and include links and bold key phrases, you give an immediate cue to readers to take the next step. Use the subject line to “hook” readers and prompt them to open the newsletter and read your content. Your newsletter competes with a raft of other emails individuals receive. Here are some tips to keep in mind as write your newsletters: You can also decide whether to send them out on a regular schedule (i.e., the first Tuesday of every month), or only when something happens that requires you to share information or action steps. You can decide whether to add these updates to regularly scheduled newsletters, or to start a new one. ![]() It is important for members and partners to receive updates, information, and action steps related to your advocacy and policy work.
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